The Conceptual Guide is the artistic pseudonym of Mateus Alves de Souza. He is a fictional character, created to express the feelings held deep inside the heart of his creator, through literary essays and haikais ( click on the words to know more about their respective meanings ). He can also be noticed in adverse places in society by affixing texts as previously described randomly in the city where he lives, in an attempt to get people around to read, think on their own and be more creative. To know his texts, click on the image to be redirected to the Instagram of the brand Mateussouzart, where he is seen with more fidelity and frequency.